Stage 06 of 8·The Discovery

Insight.

The execution

The discipline, the words, the watch-outs — they're in the product.

This page shows where the Insight stage sits in the 8-stage conversation flow. The job of the stage, the verbatim openers, the stage-specific scripts, the per-vertical adaptations, and the rationale for why this stage works the way it does — those land inside a generated brief for your actual meeting.

Try a brief that hits Insight →

The structure

Where this stage sits

Insight is part of The Discovery — the act of the methodology focused on earn the right to recommend. The 3 stages in this act work together; skip one and the others lose their footing.

The foundation

Beliefs this stage rests on

03The buyer is the hero. You are the guide.

06No solutions during discovery. Period.