AI sales coaching · Industrial & MRO

Know the room
before you
walk in.

A meeting-prep brief for every call — reasoned against a real 25-year sales methodology, not generic training data.

21
industrial verticals
8-stage
methodology
5 free
briefs to start
F
Meeting briefAuto-generated
Ready
EducationHigher-Ed facilities managerFirst meet
Situation

A cold first call on a Higher-Ed Facilities Manager carrying a deferred-maintenance backlog in the hundreds of millions. Don't pitch — spend the first ten minutes finding out what's keeping this person up at night.

Pain hypothesis

Higher-Ed facilities managers often carry DMBs north of $400M.

The pain that lives in their evaluation every year — and the one they've been told “we'll get to it” about for a decade.

Mode-switch to watch for

“Let me think about it.”

Afraid of being wrong, not uninterested. Propose a single-building trial — make the yes feel smaller than the no.

Generated in ~37sTry yours
What's in every brief

Walk in knowing more
than the room.

Three layers in every brief. None work alone — together they're the entire product.

01

A real methodology

8 stages, 12 beliefs, 4 diagnoses — authored from 25 years in industrial sales. Every brief reasons against this, not generic training data.

Read the bible
02

Your industry

21 industrial verticals with persona vocabulary, pain points, and verbatim scripts drawn from your buyer's actual world.

See all 21
03Soon

Daily reinforcement

Dive-deeper coaching that grills you through the brief, plus a memory layer that remembers every buyer.

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Autocomplete vs. a coach
Generic AI reads generic data. The Friend Method reads a real methodology — and then it reasons.

Common questions

How is this different from ChatGPT?+

ChatGPT writes from generic training data. We write from a named methodology (the Friend Method bible — 8 stages, 12 beliefs, 4 indecision diagnoses) cached as the LLM's working memory, plus a 21-vertical playbook library built for industrial field sales. Every brief quotes sample scripts verbatim from a vertical YAML.

What does a brief actually look like?+

A six-section coaching artifact: the situation in plain language, 2-3 pain hypotheses with reasoning, 3-5 discovery questions tagged by stage, 1-2 verbatim sample scripts pulled from a vertical playbook, a mode-switch watch (the bible diagnoses what to do when the buyer hesitates), and a product-angle block tying your line to the buyer's pain. Designed to be read once before the meeting and acted on inside it.

What if my vertical isn't covered?+

The 21 verticals we ship today cover MRO industrial sales — Education, Manufacturing, Healthcare, Property Management, Hospitality, Distribution, Government, Multi-Family Housing, Food & Beverage Processing, Energy/Utilities, Transportation, Automotive Service, Construction, Mining, Aviation, Correctional, Sports & Recreation, Data Centers, Mass Transit, Marine/Ports & Shipyards, and Wastewater Treatment. If your industry isn't here, join the waitlist and tell us which one.

Why a real methodology?+

Generic AI tools produce generic outputs. The Friend Method is a 32-page sales methodology authored from 25 years of industrial-sales experience. The bible is the LLM's frame of reference for every brief. The result reads like a veteran rep wrote it, because — methodologically — one did.

Try a free brief

Five free briefs to start. No credit card. First 50 reps get founder pricing.

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