AI sales coaching · Industrial & MRO

Know the room
before you
walk in.

A meeting-prep brief for every call — reasoned against a real 25-year sales methodology, not generic training data.

21
industrial verticals
8-stage
methodology
5 free
briefs to start
F
Meeting briefAuto-generated
Ready
EducationHigher-Ed facilities managerFirst meet
Situation

A cold first call on a Higher-Ed Facilities Manager carrying a deferred-maintenance backlog in the hundreds of millions. Don't pitch — spend the first ten minutes finding out what's keeping this person up at night.

Pain hypothesis

Higher-Ed facilities managers often carry DMBs north of $400M.

The pain that lives in their evaluation every year — and the one they've been told “we'll get to it” about for a decade.

Mode-switch to watch for

“Let me think about it.”

Afraid of being wrong, not uninterested. Propose a single-building trial — make the yes feel smaller than the no.

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What's in every brief

Walk in knowing more
than the room.

Three layers in every brief. None work alone — together they're the entire product.

01

A real methodology

8 stages, 12 beliefs, 4 diagnoses — authored from 25 years in industrial sales. Every brief reasons against this, not generic training data.

Read the bible →
02

Your industry

21 industrial verticals with persona vocabulary, pain points, and verbatim scripts drawn from your buyer's actual world.

See all 21 →
03Soon

Daily reinforcement

Dive-deeper coaching that grills you through the brief, plus a memory layer that remembers every buyer.

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Autocomplete vs. a coach
Generic AI reads generic data. The Friend Method reads a real methodology — and then it reasons.

Common questions

How is this different from ChatGPT?+

ChatGPT writes from generic training data. We write from a named methodology (the Friend Method bible — 8 stages, 12 beliefs, 4 indecision diagnoses) cached as the LLM's working memory, plus a 21-vertical playbook library built for industrial field sales. Every brief quotes sample scripts verbatim from a vertical YAML.

What does a brief actually look like?+

A six-section coaching artifact: the situation in plain language, 2-3 pain hypotheses with reasoning, 3-5 discovery questions tagged by stage, 1-2 verbatim sample scripts pulled from a vertical playbook, a mode-switch watch (the bible diagnoses what to do when the buyer hesitates), and a product-angle block tying your line to the buyer's pain. Designed to be read once before the meeting and acted on inside it.

What if my vertical isn't covered?+

The 21 verticals we ship today cover MRO industrial sales — Education, Manufacturing, Healthcare, Property Management, Hospitality, Distribution, Government, Multi-Family Housing, Food & Beverage Processing, Energy/Utilities, Transportation, Automotive Service, Construction, Mining, Aviation, Correctional, Sports & Recreation, Data Centers, Mass Transit, Marine/Ports & Shipyards, and Wastewater Treatment. If your industry isn't here, join the waitlist and tell us which one.

Why a real methodology?+

Generic AI tools produce generic outputs. The Friend Method is a 32-page sales methodology authored from 25 years of industrial-sales experience. The bible is the LLM's frame of reference for every brief. The result reads like a veteran rep wrote it, because — methodologically — one did.

Try a free brief

Five free briefs to start. No credit card. First 50 reps get founder pricing.

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