Stage 02 of 8·The Approach

Connect.

The execution

The discipline, the words, the watch-outs — they're in the product.

This page shows where the Connect stage sits in the 8-stage conversation flow. The job of the stage, the verbatim openers, the stage-specific scripts, the per-vertical adaptations, and the rationale for why this stage works the way it does — those land inside a generated brief for your actual meeting.

Try a brief that hits Connect →

The structure

Where this stage sits

Connect is part of The Approach — the act of the methodology focused on build the platform. The 3 stages in this act work together; skip one and the others lose their footing.

The foundation

Beliefs this stage rests on

01People won't buy from someone they don't like.

05You earn the right to ask hard questions through closeness first.