Stage 01 of 8·The Approach

Approach.

The execution

The discipline, the words, the watch-outs — they're in the product.

This page shows where the Approach stage sits in the 8-stage conversation flow. The job of the stage, the verbatim openers, the stage-specific scripts, the per-vertical adaptations, and the rationale for why this stage works the way it does — those land inside a generated brief for your actual meeting.

Try a brief that hits Approach →

The structure

Where this stage sits

Approach is part of The Approach — the act of the methodology focused on build the platform. The 3 stages in this act work together; skip one and the others lose their footing.

The foundation

Beliefs this stage rests on

01People won't buy from someone they don't like.