Stage 04 of 8·The Discovery

Discover.

The execution

The discipline, the words, the watch-outs — they're in the product.

This page shows where the Discover stage sits in the 8-stage conversation flow. The job of the stage, the verbatim openers, the stage-specific scripts, the per-vertical adaptations, and the rationale for why this stage works the way it does — those land inside a generated brief for your actual meeting.

Try a brief that hits Discover →

The structure

Where this stage sits

Discover is part of The Discovery — the act of the methodology focused on earn the right to recommend. The 3 stages in this act work together; skip one and the others lose their footing.

The foundation

Beliefs this stage rests on

02Pain is real — but fear is usually the bigger blocker.

06No solutions during discovery. Period.

05You earn the right to ask hard questions through closeness first.